By Ruthie Robison The Webster Progress-Times
On Aug. 15, Carol Sue Chandler of Eupora walked in The Webster Progress-Times’ office with a box containing two young chickens, a bag of feed, and food and water bowls.
Chandler had read the Webster Progress’ advertisement published in the Red Hills Shopper’s Guide that is sent to everyone in the county. The ad announced “Cash or Trade: We want you to have the news. So we are reaching back to our roots. NO CASH? Then you can trade two chickens for a 1-year subscription. Or pay cash for a $5.55 discount. Deal ends August 15.”
And Chandler took us up on our word. In exchange for the two chickens, she received a one-year subscription to The Webster Progress-Times.
Publisher Joseph McCain said the idea for the ad came from the roots of the newspaper business. Businesses had to barter for the goods of the day because everyone was cash poor.
The chicks enjoyed a day in the WPT office greeting patrons, chirping and working hard to help deliver the news. They presently reside with Reva Bowen of Eupora, McCain’s mother.
“The chickens are doing great and are being well taken care of by [Bowen],” McCain said.
McCain noted that the Progress-Times might have another offer similar to this one, but the main thing is that “two birds in hand” can be worth one great newspaper.